El Pollo Loco® Upgrades Loco Rewards® Program with Experiential Prizes, Including Coca-Cola® x El Pollo Loco Soccer Challenge
· el pollo loco holdings, inc.
AI Briefing
- El Pollo Loco introduces experiential prizes, including a soccer challenge with Coca-Cola, to its Loco Rewards program.
- Members can now earn points for participating in the challenge and redeem them for rewards.
- The upgraded program offers more value to loyalty members beyond traditional discounts.
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